A Little About Us

Rocco & The Fox is the home of modern and contemporary clothing for babies, toddlers and children with a focus on quality and a speciality in gender-neutral pieces.


I launched Rocco & The Fox at the end of 2020 after being made redundant while on maternity leave with my young son, Rocco. With fewer roles available due to the pandemic and a young son I wanted to spend as much time with as possible, I decided to take a huge leap of faith. 2 weeks after losing my job in August of 2020, Rocco & The Fox went live. 

Our clothing is of a high-quality, with comfort and gender-neutrality in mind. Our pieces are designed to blend comfort and style beautifully together by being modish yet super durable, perfect for being passed down from child to child. We believe clothes are genderless and colours have no gender meaning all of our clothing is suitable for all children. (No 'blue is for boys and pink is for girls!' here). That's why you won't find our clothes categorised by 'Boys' and 'Girls'.

Since then we've seen huge success. From over 5 million views on TikTok, the 4.9 out of 5* 'Excellent' rating on Trustpilot, to celebrity customers and national press coverage, Rocco & The Fox has gone from strength to strength and we've cemented our place in the small business community.

With a dedication to being more environmentally conscious, we continue to work with Ecologi to operate a climate-positive workforce. On top of this, in April 2021 Rocco & The Fox announced it's One-For-One program whereby a tree is planted for every order. You can watch our progress here.

We're passionate about the quality of the clothing we provide to you and the beautiful, timeless styles we offer. Your support and custom means a tremendous amount to us and we're so thankful to all of our customers and cheerleaders. 

Thank you for visiting our shop and supporting small businesses. If you've already purchased from us - thank you. And if you haven't - we hope you do soon!